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Measure, Manage, Succeed: Financial Ownership Tips

finance leadership
Measure, Manage, Succeed: Financial Ownership Tips

 

In business, what gets measured gets managed. If you want higher profits and better cash flow, start by assigning financial responsibility across your organization. Here’s how to do it.

 

 

The Macro Approach

1. Start with Your Financial Statements

Use your income statement and balance sheet to assign ownership to each line item. Each item should have one responsible person—no shared accountability.

2. Hold Monthly Financial Strategy Review (FSR) Meetings

Review results, identify variances, and take action. If labor costs rise, for example, the owner of that line item researches the cause and proposes solutions.

3. Iterate and Improve

Build, measure, and adjust strategies monthly to ensure steady progress.

 

 

The Nerdy (Granular) Approach

 1. Get Your Chart of Accounts

Request a detailed list of all financial accounts from your accountant or bookkeeper.

2. Assign Owners to Sub-Accounts

Break down broader accounts into detailed sub-accounts (e.g., regional revenues) and assign an owner to each.

3. Leverage Granularity for Insights

Use detailed account ownership to identify trends and address issues more effectively.

4. Incorporate Insights into FSR Meetings

Use the detailed data in strategy sessions to pinpoint causes of variances and take targeted actions.

 

 

Why It Works

Accountability drives results. When people own their numbers and regularly review them, performance improves. Financial responsibility turns your statements into powerful tools for growth.

 

 

 

 

Free Financial Health Check

Curious what these numbers look like for your business?

We take your actual financials, build a model around your business, and show you exactly where the cash is and which levers to pull. Most owners find more than they expected.

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Coltivar
01 Free Cash Flow: Next 5 Years Current State vs. Full Potential
If Nothing Changes 5-Year Cumulative FCF at Current State $0.0M Cumulative 5 years
The Opportunity Additional FCF by Optimizing Value Drivers $0.0M Unlockable upside
5-Year FCF Upside
Optimizing value drivers could generate $11.8M vs. $6.1M on current trajectory.
With Coltivar's Help 5-Year Cumulative FCF at Full Potential $0.0M Cumulative 5 years
Value Driver Detail
Value Driver
Current
Potential
5-Yr Upside
Priority
Revenue Growth
1
Value Driver #1
20.0%
17.0%
$892K
#1
2
Value Driver #2
19.0%
16.0%
$741K
#2
3
Value Driver #3
5.1%
9.2%
$614K
#3
Free Cash Flow
$6.1M
$11.8M
$5.7M
Unlocked on your call Every value driver ranked by dollar upside — built from your numbers
Steve Coughran
About the Author
Steve Coughran

Steve Coughran is the founder of Coltivar and host of the Strategy Meets Finance podcast. He is a CPA with an MBA from Duke University and has spent his career at the intersection of strategy and finance, from EY to serving as CFO of a billion-dollar KKR-backed construction company. He started his first business out of a garage at 16 and grew it into a high-end design-build firm before pivoting to advisory work. Today he helps business owners doing $2M to $100M+ in revenue find where their money is hiding and build the financial system to make more of it. He has authored five books. Outside of work, he is a husband and father, a Brazilian jiu jitsu practitioner, and someone who believes the best businesses are built on clarity, not complexity.