A HOLISTIC APPROACH TO STRATEGIC POWERED GROWTH
Frustrated after seeing many leaders apply narrowly focused business strategies, Steve Coughran aimed to design a comprehensive framework to fuel strategic-powered growth. Combining international experience, market knowledge, and a thousand shared experiences witnessed in his consulting practices, Steve Coughran introduces the six interrelated drivers of firm value.
Revolutionizing the Customer Journey: Distinctive Strategy Built on Exceptional Customer Experience
April 2017: The information-fueled market has bestowed unprecedented power to customers. How can companies craft a strategy that ties into buyer mobilization?