From Leads to Sales... What’s the Gap?
 This calculator reveals how every step of your funnel adds (or subtracts) from total revenue.
Sales Funnel to Total Sales
Instructions: Enter only in the green fields. Gray cells are formulas/results.
—
Current
Potential
# Leads
Show Up Rate
%
%
# Sales Calls Held
900
1,104
Proposal Submitted Rate
%
%
Proposals Submitted
180
243
Win Rate
%
%
Proposals Won
18
29
Average Proposal Value
$
$
Total Sales
$270,000
$464,000
Disclaimer: This calculator is for informational purposes only and does not constitute financial advice.
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