Welcome to "Are You Really Making Money?" Event!
August 15, 2025
A session built for anyone who's ever looked at a healthy P&L and still felt something was off. Because behind every impressive revenue line and polished profit margin, there’s often a deeper story no report tells, one of unclear cash flow, stalled decision-making, and financial blind spots that silently erode momentum. This isn’t about more data or dashboards. It’s about financial clarity, real clarity, the kind that shows you exactly where your money is going, what’s actually driving value, and what’s quietly putting your business at risk.
In this workshop, we strip away complexity and surface wins to focus on what truly matters: making decisions with conviction, aligning your numbers to your strategy, and running the business with confidence, not guesswork.
This is the shift, from reactive to proactive, from surface-level to strategic. It starts here. Join us for a straight-talking online session that cuts through the noise and gets to the heart of your numbers.
This is the financial clarity everyone needs.
What’s Included in the Online Event
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A real-world example of what smart cash flow decisions look like
We’ll break down how one business avoided a financial mess, even though their P&L looked great. You’ll see how small shifts in decision-making completely changed their cash position.
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Why profit ≠cash (and why that matters more than you think)
Just because your business is profitable doesn’t mean it’s healthy. We’ll show you how to read beyond the P&L, spot cash traps, and get a real picture of financial health.
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Why you can’t trust the internet’s advice on revenue and investment
Most online advice celebrates revenue and raises. But the truth? High revenue can kill your cash. We’ll explain what no one’s telling you, and what actually matters when scaling a business.
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How to track the right KPIs to protect your cash
Not all metrics are useful. We’ll walk through which KPIs really matter (and which ones are noise), so you can stop guessing and start leading with clarity.
Steve Coughran
Steve Coughran is the founder of Coltivar and a former CFO of a billion-dollar construction company who knows what it’s like to run a business with tight margins and constant cash stress. He’s helped owners take control of their numbers, fix pricing mistakes, and build companies that actually make money, without burning out along the way.
